Privacy Policy

Last Updated: September 22, 2026

ELYX Beauty (“ELYX Beauty,” “we,” “our,” or “us”) is operated by KPO Investments. We respect your privacy and are committed to handling personal information responsibly, transparently, and securely.

This Privacy Policy explains how we collect, use, disclose, retain, and protect information when you visit our website, create an account, place an order, purchase products, subscribe to communications, contact customer support, or otherwise interact with ELYX Beauty.

By accessing or using our website, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect personal information that you voluntarily provide when you interact with our website or services, including:

• Full name
• Email address
• Telephone number
• Billing address
• Shipping address
• Order and purchase information
• Account and login information, where applicable
• Customer service inquiries and communications
• Reviews, feedback, photographs, or other content you choose to provide
• Marketing and communication preferences
• Payment-related and transaction information

Payment Information

Payments are processed through third-party payment processors, financial institutions, and payment service providers. ELYX Beauty generally does not directly store complete credit or debit card numbers. Payment information is processed by the applicable payment provider according to its own privacy, security, and data-handling practices.

2. Information Collected Automatically

When you visit or interact with our website, certain technical and usage information may be collected automatically, including:

• Internet Protocol (IP) address
• Browser type and version
• Device type
• Operating system
• Pages viewed
• Referring website or source
• Date and time of visits
• Approximate location derived from IP address
• Website interactions and shopping activity
• Cookie, device, analytics, and session identifiers

We may use this information to operate and improve our website, understand customer behavior, maintain security, prevent fraud, diagnose technical problems, and improve the shopping experience.

3. How We Use Personal Information

We may use information we collect to:

• Process, verify, and fulfill orders
• Process payments and transactions
• Arrange shipping and delivery
• Send order confirmations, receipts, shipping updates, and transactional messages
• Create and maintain customer accounts
• Respond to questions and customer service requests
• Process returns, refunds, replacements, and disputes
• Improve and personalize our website, products, services, and customer experience
• Detect and prevent fraudulent, unauthorized, abusive, or suspicious activity
• Maintain website security and functionality
• Conduct analytics and measure website performance
• Maintain accounting, tax, order, and transaction records
• Send promotional communications where permitted
• Administer promotions, discounts, or customer programs
• Enforce our policies and agreements
• Protect our legal rights, customers, business, systems, and property
• Comply with applicable legal, regulatory, contractual, accounting, and tax obligations

4. Cookies and Similar Technologies

Our website may use cookies, pixels, analytics tools, local storage, and similar technologies to keep products in your cart, maintain login sessions, remember preferences, provide website functionality, analyze traffic, measure performance, improve usability, detect suspicious activity, and support relevant advertising or marketing where applicable.

You may be able to control certain cookies through your browser or device settings. Disabling necessary cookies may cause portions of the website, including account, cart, and checkout functionality, to operate incorrectly.

5. How We Share Information

We do not sell or rent personal information in exchange for money. We may disclose information to service providers and other parties where reasonably necessary to operate our business and provide our services, including payment processors, financial service providers, shipping carriers, fulfillment providers, website hosts, ecommerce technology providers, analytics providers, customer service platforms, email providers, fraud-prevention providers, marketing providers, IT providers, and professional advisers.

These providers may receive information reasonably necessary to perform their services and may process information according to their own contractual, legal, privacy, and security obligations.

6. Order Fulfillment and Shipping

When you place an order, we may provide information necessary for fulfillment and delivery to shipping carriers, fulfillment providers, logistics companies, and related service providers. This may include your name, delivery address, email address, telephone number, order contents, delivery instructions, and tracking or transaction information.

7. Marketing Communications

If you subscribe to marketing communications or otherwise permit us to contact you for promotional purposes, we may send information about new products, promotions, discounts, product launches, special offers, company announcements, beauty-related content, and other ELYX Beauty news.

You may unsubscribe from promotional emails at any time by using the unsubscribe link in the message or by contacting adminelyxbeauty@gmail.com. Unsubscribing from marketing does not prevent necessary transactional communications regarding orders, payments, shipping, account security, customer support, returns, or other service-related matters.

8. Data Security

We use reasonable administrative, organizational, and technical safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, disclosure, or destruction. These measures may include secure network connections, encryption where appropriate, access controls, authentication systems, fraud monitoring, security software, restricted administrative access, and third-party security services.

However, no internet transmission, electronic storage system, website, or database can be guaranteed to be completely secure.

9. Data Retention

We may retain personal information for as long as reasonably necessary to process and fulfill orders, maintain accounts, provide support, maintain transaction and accounting records, handle returns and disputes, prevent fraud, enforce agreements, protect legal rights, and comply with applicable tax, accounting, regulatory, and legal requirements. When information is no longer reasonably necessary, we may delete, anonymize, aggregate, or securely dispose of it, subject to applicable law.

10. Your Privacy Rights and Choices

Depending on where you reside, applicable privacy laws may provide rights to request information about personal data we maintain, access personal information, correct inaccurate information, request deletion of eligible information, request information about certain disclosures, object to or restrict certain processing, opt out of certain marketing communications, or withdraw consent where processing is based on consent.

Some requests may be limited where retaining information is necessary for legal compliance, fraud prevention, security, accounting, contractual obligations, dispute resolution, or other lawful purposes. To submit a privacy request, contact adminelyxbeauty@gmail.com. We may take reasonable steps to verify your identity before completing certain requests.

11. California Privacy Rights

Residents of California may have additional privacy rights under applicable California law. Depending on which laws apply to our business and processing activities, eligible consumers may have rights relating to access, correction, deletion, disclosure, or certain uses of personal information. We will respond to verified privacy requests as required by applicable law and will not unlawfully discriminate against a consumer for exercising applicable privacy rights.

12. Third-Party Websites and Services

Our website may contain links to or integrations with websites, payment providers, social media platforms, shipping carriers, and other third-party services. Those services operate independently from ELYX Beauty. We are not responsible for their content, availability, privacy practices, security practices, or data-handling policies. We encourage customers to review the policies of third-party services they choose to use.

13. Children’s Privacy

Our website and products are intended for a general adult consumer audience and are not designed to knowingly collect personal information directly from children in violation of applicable privacy laws. If we become aware that personal information from a child has been improperly collected, we may take reasonable steps to delete it. A parent or guardian who believes a child has provided personal information to us may contact adminelyxbeauty@gmail.com.

14. Fraud Prevention and Security

We may use personal, transactional, and technical information to identify, investigate, prevent, or respond to fraudulent transactions, unauthorized purchases, payment fraud, account abuse, identity-related fraud, website attacks, security incidents, policy violations, or suspicious or unlawful activity. Where appropriate, limited information may be shared with payment providers, financial institutions, fraud-prevention services, carriers, law enforcement, or other relevant parties.

15. Business Transfers

If ELYX Beauty or KPO Investments is involved in a merger, acquisition, restructuring, financing, sale of assets, bankruptcy proceeding, or other transfer of all or part of the business, personal information may be transferred in connection with that transaction where permitted by law.

16. Legal Disclosures

We may disclose personal information when reasonably necessary to comply with applicable laws or regulations, respond to lawful legal process or valid government requests, protect our legal rights or property, protect customers or other individuals, prevent or investigate fraud, investigate security incidents, or enforce our agreements and policies.

17. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our services, technologies, operations, legal obligations, or privacy practices. When updated, the “Last Updated” date at the top of this page will be revised.

18. Contact Us

Questions, concerns, or privacy requests may be directed to:

© 2026 ELYX Beauty / KPO Investments. All rights reserved.